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EasyHotel names new CEO
EasyJet director Francois Bacchetta is to take over as chief executive officer of easyHotels.
He will join the budget hotel brand in the spring. It is currently being led by interim CEO Scott Christie following the resignation last year of former CEO Guy Parsons.
Bacchetta is currently easyJet director for France and Italy. EasyHotels said he has significant experience operating in the European travel market, including easyHotel’s core growth countries in continental Europe.
Importantly, it said Bacchetta has ‘a strong understanding of the ‘easy’ brand’ and was responsible for the country and growth strategies for his region, whilst bringing experience of managing online trading including digital marketing.
Prior to easyJet, François held a number of senior marketing positions at global cosmetics group L’Oréal, including being responsible for territories in South East Asia, as well as Europe.
Commenting on the appointment, easyHotel non-executive chairman Harm Meijer said: "Following a comprehensive search, we are pleased that François is joining us to lead easyHotel in its aspiration to become a European leader in the super budget hotel segment. He knows the easy brand and understands its values extremely well. He also brings a wealth of experience in developing businesses, strategy, business optimisation, leadership, marketing and revenue management. We look forward to working with François in the future."
Bacchetta added: "EasyHotel is a business I greatly admire and I am thrilled to be appointed. With a strong hotel network established in the UK, I believe this is a very exciting time for the brand and I look forward to leading the expansion in Europe as the Group seeks to become a leader in the budget hotel space."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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