Working with online travel agents is helping EasyHotel outperform the market, the group said in a trading update today.
In its pre-close statement, CEO Guy Parsons said both its owned and franchised hotels were significantly outperforming the UK market.
"Ongoing political and economic uncertainty continues to impact consumer confidence as demonstrated by weakening quarter-on-quarter demand across the market, both in the UK and in Europe," he said.
"However, our actions to drive occupancy, including working closely with online travel agents to increase brand awareness, has meant that easyHotel has continued to outperform its competitors as consumers seek out the best value for money.
"Subject to our continued overall market outperformance as we enter our key trading period and whilst mindful of the ongoing uncertainty, the Board expects the outturn for the current financial year to be in line with its expectations."
The group’s total system sales were up 24% to £19.9 million and revenue was up 47% to £7 million.
While falling consumer confidence has dampened total hotel demand in the UK, with RevPar up only 0.4% during the period, easyHotel’s RevPar for owned hotels was up 5.4%, although it was down 3.5% for franchised hotels.
The group said its European franchised hotels performed less strongly than those in the UK, despite~European hotel markets generally outperforming the UK.
"Trading is mixed on a country-by-country basis. As in the UK, overall market demand has softened in 2019," said the update.
