Easyjet will tap into the winter ski market and the second home owner sector with the launch of services from Manchester to Geneva and Sofia this December.
The Sofia route will start on December 11 and the Geneva route the next day. Both will provide access for skiers to resorts in the French and Swiss Alps including Bansko and Pamporovo in the Pirin mountain range.
While Easyjet hopes the routes will be used by the business community from the north west, the Sofia route should also provide access to the growing number of second home owners who have bought into the Bulgarian market.
The routes brings Easyjet’s tally of routes out of Manchester to seven.
Easyjet UK commercial manager Carly Brear said: “These two new routes from Manchester are further proof that there is demand for direct low-fare services from the north west to Europe. Geneva has proved an extremely popular destination from all across the UK and it’s great that we can now replicate that success from Manchester. The Bulgarian capital, Sofia, is also expected to be popular as more people discover what the city and its surrounding areas have to offer.â€
By Dinah Hatch
