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EasyJet still bending it like Beckham

Tuesday, 17 June 20033 min read

Carrier defies star’s management company with another cheeky advert

The no-frills carrier EasyJet has launched another advertisement poking fun at soccer star David Beckham, despite warnings from the player’s lawyers and management company.

The new advert features a picture of the (currently) Manchester United star with the caption: “Not sure where to go this summer? Barcelona? Madrid? Milan? Lowest fares to the hottest cities.”

The advertisement comes hot on the heels of another poking fun at Beckham; the last one featured a photo of Beckham’s much-derided plait hairstyle and the strapline: “Hair today – gone tomorrow?”.

Beckham’s management company SFX responded to the last advert with a call for EasyJet to donate £10,000 to the children’s charity NSPCC; EasyJet responded by agreeing to donate the money as long as Beckham stumped up the same amount himself.

A spokesman quipped to Guardian Unlimited: “We are still prepared to pay the £20,000 if he does. And we would like to offer David and his family a free flight to Barcelona, Madrid or Milan.”