Ecuador tourism has detailed a new strategy to promote itself in Europe, with a focus on the UK market.
Ecuador will position itself as a sustainable tourism destination, centred around diverse nature and adventure, food and culture.
It will leverage its rural and community-based Ecuador tourism offerings.
The tourism board is keen to work more closely with tour operators and travel agents this year to increase tourist numbers.
Arrivals to Ecuador has recovered significantly post-pandemic, with the UK ranking second based on tourist spending and connectivity to Ecuador.
In 2022, British tourists spent approximately £1,510 on average during stays of around eight days.
As of February 2023, Ecuador has also resumed 84% of its international connections with Europe.
There are currently 288 direct weekly services on25 routes from 16 international citirs.
These comprise flights from Madrid and Amsterdam to Guayaquil and Quito with Avianca, KLM, Iberia and LATAM Airlines.
Ecuador tourism will partner with travel agent associations and networks in the UK.
It will also showcase at several trade shows and events in the coming months, including WTM and LATA Expo.
Neils Olsen, Ecuador’s Minister of Tourism said: “In a post-pandemic era, tourists are seeking increased contact with nature.”
“Our aim is to attract more conscious British travellers who want to travel in a slower and more mindful way.”
