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Eithne Williamson named Princess Cruises UK and Europe VP
Princess Cruises has appointed Eithne Williamson vice president UK and Europe, effective late June 2022.
Williamson replaces Tony Roberts who joined sister brand Seabourn last month as global vice president, commercial operations and head of UK and Europe.
Williamson’s previous roles include marketing communications director for P&O Cruises, where Williamson ovesaw record WAVE campaigns in 2016 and 2017.
More recently, as vice president of fleet people operations for Carnival UK, she led the repatriation of crew in 2020 and the successful return of crew to service last year.
Commenting on her appointment, Williamson said: “I’m thrilled to be appointed at such an exciting time for the Princess brand, with four ships based in Southampton for the first time this summer.”
“I was able to sample the MedallionClass Experience on Sky Princess last season and I am looking forward to taking this amazing product to more travel agent partners and guests in the years to come”.
Williamson will report into Princess Cruises’ senior vice president Stuart Allison who leads the international teams for the cruise line.
Allison supports the Princess UK and Europe leadership team in the interim until Williamson joins in late June.
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