Independent soft brand Elegant Hotel Collection has announced the addition of four new UK based hotel members to its growing portfolio.
It welcomed Chateau Denmark in central London, The Ebrington in Londonderry, Bingham Riverhouse in Richmond, Surrey, and The Shepherd Mayfair, which opens in late 2025.
“At Elegant Hotel Collection we are building a global community of hoteliers who are reimagining what luxury means in the 21st century,” said Catt McLeod, VP, Elegant Hotel Collection.
The Elegant Hotel Collection portfolio is powered by HotelREZ, and provides its members with GDS distribution, global consortia access, direct booking support, and strategic commercial consultancy services.
The platform is designed to reduce OTA dependency, improve revenue performance, and enhance international visibility.
“Elegant Hotel Collection differentiates itself by offering a cost-of-sale pricing structure tied directly to bookings and exposure, replacing high fixed fees and rigid brand standards,” said Mark Lewis, Group CEO and Founder, HotelREZ.
Chateau Denmark, London: A bold reimagining of hospitality with Gothi inspired indulgent interiors.
The Ebrington, Derry-Londonderry: Award-winning waterfront hotel with sweeping scenic views, tranquil spa rituals and standout local cuisine
Bingham Riverhouse, Richmond: A tranquil, B-Corp Certified, boutique hotel, restaurant and members club offering countryside elegance beside the River Thames
The Shepherd Mayfair, London (Opening 2025): A sophisticated new development in one of London’s most prestigious neighbourhoods, showcasing modern elegance
Through Elegant Hotel Collection, member hotels can access a network of 60 sales offices worldwide and harnessing the soft brand’s expertise to implement tailored sales and marketing strategies.
These four hotels join renowned establishments such as Pennyhill Park Hotel & Spa (UK), South Lodge (UK), Galgorm Resort (Northern Ireland), Cresta Palace Celerina (Switzerland), Paresa Resort Phuket (Thailand) and The Townhouse Hotel Mykonos (Greece), which was recently awarded a prestigious Michelin Key
