Luxury operator Elegant Resorts, is launching Saudi Arabia as a new addition to its destination portfolio this month.
The new partnership will commence with a multi-platform marketing campaign, A Journey of Discovery, to inspire discovery of Saudi heritage and culture.
A selection of bespoke itineraries in Saudi have been curated to appeal to a variety of tastes – from a 10-day fully immersive tour to a twin-centre stay combining Jeddah and Abu Dhabi.
The key regions to be featured are Riyadh the capital of Saudi, AlUla, home to Saudi’s first UNESCO World Heritage Site and Jeddah, Saudi’s cosmopolitan hub on the Red Sea.
Lisa Fitzell, Managing Director at Elegant Resorts, commented: “We are thrilled to be partnering with the Saudi Tourism Authority and to be the first to put the destination on the map for culturally inquisitive UK travellers. This unexplored destination is ready to warmly welcome tourists seeking adventure, authenticity and something new.”
Nimit Amin, Director UK & Ireland, Saudi Tourism Authority said: “Saudi is one of the most exciting tourism destinations today, and we look forward to inviting UK travellers to discover the treasures of this unique country with Elegant Resorts’ multi-platform campaign and bespoke itineraries.”
Program highlights include a visit to the 4,000-year-old rock carvings at Umm Sanman, a Thamudic font writing experience with a local family, stargazing in AlUla, and shopping for handmade jewellery and spices in the famous Souq Al Alawi in Jeddah, as well as a twin-centre holiday in Saudi and Abu Dhabi.
