email marketing strategy

I am disappointed to notice that some major tour operators are operating a strategy of advertising prices without all necessary supplements included. As somebody who tries to maintain an honest and open approach to pricing within their email marketing I am firmly of the opinion that this is detrimental to customer confidence in the industry, brand and marketing platform. If a high street branch were to do the same thing trading standards would take a very strong view. How can we expect customers to trust us when we are not open and honest in our pricing?