Emerald merges river cruise, yacht brands

Monday, 11 Mar, 2021 0

Emerald Waterways and Emerald Yacht Cruises have now officially merged into single global brand Emerald Cruises with the launch of its brand new website (www.emeraldcruises.co.uk).

As it prepares for the anticipated return of cruising, the cruise line is geared up for growth as it moves in to ocean cruising with its first five-star luxury superyacht, Emerald Azzurra, setting sail in January 2022.

Emerald Cruises will also introduce its ninth Star-Ship to the fleet when Emerald Luna takes to Europe’s waterways.

"We are excited to announce the move to our new single brand, Emerald Cruises, at the same time as launching new websites around the world. We believe moving to a single brand is perfect to support our long term growth ambitions as a leading small ship cruise company," said David Winterton, Global Director of Brand & Marketing, Emerald Cruises.

"In recent weeks, our portfolio of river and yacht cruises have seen a surge in popularity and we can’t wait to return to the water with our new and loyal guests, as soon as it is safe to do so."

The Emerald Cruises portfolio includes river cruises operating across Europe and Southeast Asia, a chartered river ship in Russia, as well as yacht cruising hosting guests on the Adriatic Sea, the Red Sea and along the Mediterranean coastline on board superyacht, Emerald Azzurra.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors’ experiences by providing information, resources and trip planning tools...

The State of Michigan is blessed with the riches of unspoiled nature: the nation’s longest freshwater coastline, lakes that feel like...

Travel Outlook, the premier hotel call center™ Travel Outlook is an innovative, custom off-site central reservations office (CRO) service that...

We work with reliable data providers with global coverage, that guarantee data representativeness as well as compliance with International Personal...

Classic Collection is where travel expertise and personal service combine to create the perfect luxury holiday. Our travel agent partners...

Arival advances the business of creating amazing in-destination experiences. We provide events, insights, and community for creators and sellers of...

For over 18 years and over 106 completed events, the Travel & Adventure Show has connected over 2.5 million travel...

Babble is a leading technology business that is reimagining how we do work. Founded in 2001, the company works with...

City Cruises is a leading operator of sightseeing, dining and charter services operating in London, York and Poole. We offer...

Via Croatia is a concierge-type, full-service luxury DMC working exclusively with travel agents and luxury tour operators. With 20 years...

Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme. GHA...

SAINT LUCIA IS NO ORDINARY ISLAND Equal parts beauty and mystique, Saint Lucia captivates anyone who sets foot on her...

Cunard is the operator of luxury cruise ships Queen Mary 2®, Queen Victoria® and Queen Elizabeth®. Renowned for impeccable White...

Local spices spike the fragrant air of Morocco. Cradled by the dunes of the Sahara, the Kingdom has been inhabited...

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels...