All 20,000 Emirates cabin crew will receive an Apple device to help streamline passenger service onboard.
They will receive an iPhone 13 or iPad Air configured with Emirates apps.
It is an Emirates initiative called ‘One Device.’
Emirates has already invested more than AED32 million into the initiative and began handing out Apple devices a year ago.
Today, more than 7,000 Emirates crew members use the iPhone across 450 daily flights.
In the coming months, an additional 5,000 cabin crew will receive iPhone and iPads featuring new apps and features.
Emirates in-house Service Delivery and IT teams conducted an extensive user research campaign with cabin crew before designing and building the custom-built apps.
Feedback to date shows that Apple products are empowering cabin crew to feel better prepared to offer personalised service to passengers.
Custom-built applications include an app to improve the inflight meal order-taking process in Business Class.
Another app ensures cabin crew can access up-to-the-minute roster and flight information, view seat changes and upgrades, and an overview of which cabin crew are onboard.
The One Device initiative also enhances cabin crew performance and safety standards with 24/7 support globally, including a team of specially trained experts at Emirates Dubai hub.
Emirates Cabin Crew are permitted to use the iPhone for personal use and their private data is protected.
The rollout of One Device has been supported by an in-person experience zone at Emirates HQ.
