Emirates Skywards wins Freddie Award

Sunday, 12 May, 2006 0

Skywards, the frequent flyer programme of Emirates and SriLankan Airlines, took top honours in Los Angeles at InsideFlyer magazine’s 18^th Annual Freddie Awards, the ‘Oscars’ of customer loyalty programmes.

Skywards received a “Freddie” for “Best Reward Promotion, Asia-Pacific” for its Ramadan Promotion of 50% off reward flights to 30 destinations.

The Freddie Awards provide travellers the opportunity to rank airline and hotel frequent traveller programmes based on their own experience, through a system which balances the popular vote with the overall merit and quality of the programme.

Brian LaBelle, Vice President Skywards, said: “We are delighted to have been recognized again for our delivery of service to our valued members. The Freddies are a top mark of recognition among loyalty programmes in the airline industry. We are proud of our consistent success.”

This is the 12th Freddie Award Skywards has received since its launch in 2000. These latest awards are added to Emirates’ already impressive collection of more than 300 international awards.

The awards are named after the late Sir Freddie Laker, founder of Laker Airways and the SkyTrain.

Launched by Emirates in 2000, Skywards is already widely known as best-in-class for its dedication to offering members benefits which go far beyond the immediate travel experience. The two key drivers of the programme are commitment to innovation and the philosophy that superior customer service is key.

Skywards, the frequent flyer programme of Emirates and SriLankan, offers three tiers of membership – Blue, Silver and Gold – with each membership tier providing exclusive privileges.

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Graham Muldoon

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