The International Cricket Council (ICC) and Emirates have unveiled a social media partnership for the ICC World Twenty20 tournament, which is underway in Sri Lanka.
It encourages fans to use the official event hashtag #wt20 and offers the chance of winning major prizes.
By using #wt20 on Twitter, fans will help unlock various milestones that will offer them the chance to win a range of prizes, ranging from match tickets and Emirates merchandise to Business Class flights to Dubai from any point of Emirates’ network and Miles from Skywards, the airline’s frequent flyer programme.
The prizes will be unlocked simultaneously on the Emirates and ICC Facebook pages.
For the first prize to be unlocked, which is the chance to win two tickets to the final of the ICC World Twenty20 2012, fans across the globe will need to collectively use #wt20 10,000 times, while further prizes will be offered once further milestones are unlocked.
The event hashtag, #wt20, is being promoted by the ICC through a variety of channels, including branding on the outfield of all grounds, integration into the live global broadcast feed and on the big screen at the stadiums.
