DUBAI – FlyDubai is the name of the new budget airline backed by Emirates airline.
The move is seen as a move by Emirates to win back passengers who have been shying away from full service airlines and their high fares by shifting to Sharjah-based Air Arabia.
FlyDubai will initially focus on regional flights within the Gulf Co-operation Council (GCC) and surrounding countries.
Its operations will be separate from Emirates airline and group once the airline launches its first flights mid-2009.
Gaith Al Gaith, chief executive of FlyDubai, said, “We are recruiting for key positions, evaluating aircraft options and routes, working out our pricing and distribution strategy, and putting in place the structure and operational resources for the business.”
