United Kingdom
United States
Asia Pacific
End of Niche Cruise Alliance
Specialist cruise trade marketing consortium the Niche Cruise Alliance has been dissolved after three years.
Members of the alliance were African Safari Club, Hurtigruten, Venice Simplon Orient Express, RMS St. Helena, Star Clippers and Viking River Cruises
The six members have decided that the original objectives of have been met and agents are much more familiar with the individual organisations within the alliance.
Co-operation between the member companies will continue on specific projects such as training opportunities and joint marketing initiatives.
The final project was completion of a joint training website for agents at www.nichecruisealliance.com.
Spokespman Iain Cottam said: “The members have had a very successful three years and feel that they have all benefited enormously from being part of the alliance in addition to the contacts they have made. Niche cruising has increased by +30% and this should be a tribute to the organisations involved. The alliance leaves a legacy that stands us in good stead to fulfil future demand”.
by Phil Davies
Related News Stories:
Phil Davies
Dana Young of Visit Florida at WTM 2024
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
BA pilot dies during layover
Woman dies after getting ‘entangled’ in baggage carousel
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship