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Enjoy England launches storybook campaign
England’s tourism body, Enjoy England, is launching a campaign aimed at children on September 4.
The ‘Storybook England’ campaign aims to inspire children to discover the real locations from their favourite storybooks.
Families are being offered free A1 maps featuring dozens of authors, books and characters showcasing classic and contemporary children’s literature.
Featured authors include Enid Blyton, Michael Bond, Lewis Carroll, Roald Dahl, Kenneth Grahame, Anthony Horowitz, C S Lewis, Beatrix Potter, and J K Rowling.
Enjoy England is printing 20,000 copies of the map which can be ordered by telephoning 0845 456 2332 or visiting the website www.enjoyengland.com/storybook.
It says Britons already take 18 million holiday trips in England with children who are 15 or under – 39% of all holiday trips.
By Bev Fearis
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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