Etihad Airways has rolled out its upgraded digital experience across etihad.com and the mobile app.
The website navigation has been refreshed as a standout left-side menu allowing users to move efficiently through the site.
It now features a new bold colour scheme of ‘midnight dune’.
During the online check-in process many new features have been added including pre-populated data to save time, an improved seat map and streamlined access to travel extras.
Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: “We’ve completely redesigned the digital experience ensuring that our guests enjoy engaging with us from the very first touch of a screen.”
“Furthermore, we’ve made sure our valued Etihad Guest members can enjoy the benefits of a more personalised experience.”
The Etihad Airways mobile app, on both Android and iOS, now also serves as a digital travel assistant with booking, trip management and loyalty member profiles in one place.
Ahead of travel, customers will find the most important information and tools they need with quick access to boarding passes, real-time gate updates, boarding times, baggage status and more.
One of the main benefits of the new digital experience is the integration of the Etihad Guest programme to both the website and app.
As well as a more personalised experience, Etihad Guest members can now view and manage aspects of their loyalty programme from a single point, including tracking tier status, selecting their loyalty benefits, and earning or spending miles.
Travellers also have easy access to book an integrated Abu Dhabi Stopover experience as part of their travel itinerary when flying through Abu Dhabi.
