Gulf carrier Etihad Airways has signed a global agreement with Tourism Malaysia for a joint marketing effort targeting Malaysia’s key inbound visitor markets.
Gulf states UAE, Saudi Arabia, Egypt, Oman, Bahrain, Qatar and Kuwait, and the UK, US, Germany, France and Italy will be targeted.
"This partnership underlines the long-standing links between Etihad Airways and Malaysia, and will help to create even greater opportunities to increase the growing number of tourists and business travellers flying to the country with us," said Andrew Ward, marketing vice president at Etihad Airways.
"Malaysia is one of our top destinations, and Etihad Airways has carried more than one million passengers to and from the country since 2007, offering travellers from all around the world the chance to enjoy the many attractions of this beautiful country."
Etihad Airways’ marketing will be aligned with Tourism Malaysia’s ‘Years of Festivals’ campaign and the carrier will ramp up its presence on Tourism Malaysia’s traditional and digital marketing platforms.
Etihad Airways flies twice a day to Kuala Lumpur, and offers through ticketing to other Malaysian cities through its codeshare agreement with Malaysia Airlines.
