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Etihad to sponsor Harlequins
Etihad Airways has signed a three-year deal to be the main sponsor of English premiership rugby union team, Harlequins.
The ‘seven figure’ deal is Etihad’s first major sporting sponsorship deal in the UK and the biggest in Harlequins’ history.
Etihad chief executive,James Hogan said: “This new partnership with Harlequins will provide Etihad Airways with an ideal international platform to connect with our customers in the UK and around the world.”
The Etihad branding will be put on the stadium roof, which is placed under the London Heathrow airport flight path and the East Stand of the Twickenham Stoop will be renamed the Etihad Stand.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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