United Kingdom
United States
Asia Pacific
Etihad to sponsor Harlequins
Etihad Airways has signed a three-year deal to be the main sponsor of English premiership rugby union team, Harlequins.
The ‘seven figure’ deal is Etihad’s first major sporting sponsorship deal in the UK and the biggest in Harlequins’ history.
Etihad chief executive,James Hogan said: “This new partnership with Harlequins will provide Etihad Airways with an ideal international platform to connect with our customers in the UK and around the world.”
The Etihad branding will be put on the stadium roof, which is placed under the London Heathrow airport flight path and the East Stand of the Twickenham Stoop will be renamed the Etihad Stand.
By Bev Fearis
Related News Stories:
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled