ETOA, ETC launching joint tourism initiative in China


ETOA, ETC launching joint tourism initiative in China

Saturday, 07 Dec, 2023 0

The European Tourism Association (ETOA) and the European Travel Commission (ETC) are set to showcase European tourism to the China travel trade.

They will each promote Europe in China during May 2024.

On the 24 May 2024 the China European Marketplace (CEM) will take place in Shanghai organised by ETOA.

This enables European tourism suppliers to network with and have one-on-one meetings with Chinese outbound tour operators in a one-day workshop.

On the 27-29 May ETC will host a Europe stand showcasing European destinations at ITB China in Shanghai.

Tom Jenkins CEO of ETOA said: “ETOA members are anticipating a recovery of nearly 50% of 2019 volumes by the end of 2023, and an acceleration of demand thereafter.”

Many are talking about seeing similar volumes to pre-pandemic by 2025-6. It is planning for this period that will form the basis of discussions at CEM.”

“China has now extended visa-free visits to nationals of the Netherlands, Spain, Germany, France and Italy. This is enormously helpful in attracting delegates to these events.”

“Speaking for both organisations, I know that we regard the tourism ties between China and Europe as being crucial not only commercially but culturally,” said Eduardo Santander, CEO of ETC.

 



Related News Stories:  



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats

Robert Terrell: A Journey Through BB King’s Influence

Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

Exploring Jacksonville with Katie Mitura: The Flip Side of Florida

Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference

Insights from James Ferrara on Inteletravel’s Growth and Future

Tricia Handley-Hughes on Inteletravel’s Growth and Challenges

Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail

Sophia Hyder Hock on Global Social Inclusion in Tourism
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari

true