The European Tourism Association (ETOA) and the European Travel Commission (ETC) are set to showcase European tourism to the China travel trade.
They will each promote Europe in China during May 2024.
On the 24 May 2024 the China European Marketplace (CEM) will take place in Shanghai organised by ETOA.
This enables European tourism suppliers to network with and have one-on-one meetings with Chinese outbound tour operators in a one-day workshop.
On the 27-29 May ETC will host a Europe stand showcasing European destinations at ITB China in Shanghai.
Tom Jenkins CEO of ETOA said: “ETOA members are anticipating a recovery of nearly 50% of 2019 volumes by the end of 2023, and an acceleration of demand thereafter.”
Many are talking about seeing similar volumes to pre-pandemic by 2025-6. It is planning for this period that will form the basis of discussions at CEM.”
“China has now extended visa-free visits to nationals of the Netherlands, Spain, Germany, France and Italy. This is enormously helpful in attracting delegates to these events.”
“Speaking for both organisations, I know that we regard the tourism ties between China and Europe as being crucial not only commercially but culturally,” said Eduardo Santander, CEO of ETC.
