Europcar partners with Chinese firm
Europcar Group has signed a worldwide commercial partnership with Chinese car hire firm Shouqi Car Rental, part of the Beijing Tourism Group.
Europcar said the deal would allow it to benefit from the strong inflow of Chinese tourists throughout the world, and particularly in Europe, and would give Europcar customers access to one of China’s leading rental networks.
Shouqi customers will be able to access Europcar’s car rental services directly from Shouqi’s website and will be able to purchase all-inclusive packages outside of China.
Likeise, Europcar customers will have access to Shouqi’s services through Europcar’s website and will be able to either rent a car, if they own a Chinese driving license, or book a chauffeur service in China.
Shouqi Car Rental has around 500 stations covering more than 70 domestic cities.
Europcar Group CEO Caroline Parot said: "This partnership is an important next step in our strategy of expanding our international footprint and to provide a global mobility network to our customers."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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