Reports from the UK say that an advert showing a tattooed skinhead urinating into a china teacup is being used to promote London’s new Eurostar service, with the posters having gone up on billboards in Antwerp, Brussels, Liege and Ghent to promote the new high-speed train connection to the English capital, aimed solely at the Belgian market.
“It’s fun, it’s supposed to show how cosmopolitan London is.” “Yes, I really think it says London is cosmopolitan,” Eurostar spokeswoman Lesley Retallack told Sky News UK.
“You could walk down Camden market and you can see someone like that.”
“It just captures your imagination, stops you, makes you think.” “People get it,” added Ms Retallack.
The campaign, created by a Belgian ad agency, also features John Cleese and his Ministry of Silly Walks along with Tony Blair, Margaret Thatcher and John Major apparently bursting Union Flag balloons.
“The whole idea is that London is just around the corner.” Belgians absolutely love the British and follow them closely,” said Miss Retallack
“The adverts are meant to show how cutting edge London is, the amazing mix.”
“It’s all meant to be very humourous, very funny and to get across the message that London is just around the corner.”
“We wouldn’t do something if it meant people were put off coming to London and they have been enormously effective.”
Since the posters went up on November 14 only one member of the public has complained, said Ms Retallack.
A report by The Mole…….yes well!
