Eurostar has launched a new loyalty programme, Club Eurostar, available free to both leisure and business passsengers.
It claimed the programme, which has three membership levels, offers more flexibility and additional benefits.
Passengers will be rewarded for both frequency of travel and spend rather than the class they travel in, and they will be able to spend points on upgrades in addition to free tickets and discounted travel without any blackout dates or fees.
Dorothee Mariotte, senior customer insight and retention manager, said the programme was more ‘streamlined’.
"Following customer feedback, we’ve made Club Eurostar accessible to all our passengers, irrespective of how much they travel or spend. We can’t wait for our new members to sign up so they can start benefiting from the great range of rewards," she added.
Passengers will earn one point for every £1 spent on tickets. Avantage and Carte Blanche members will also be able to spend points on a selection of curated products including electronics, fashion accessories, watches, fragrances and travel accessories at the online Club Eurostar shop.
