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Expedia backed hotel tech firm Alice acquires GoConcierge

Monday, 11 September 20173 min read

Hotel operations platform ALICE has snapped up GoConcierge, a LA-based concierge app.

Alice has its own existing concierge tool but the acquisition gives Alice about 1,000 new hotel customers.

Financial terms of the deal have not been disclosed.

"This acquisition is a huge win for our hotel customers. We’ll draw from GoConcierge’s deep knowledge in the space and well-connected team, as well as their incredible hotel customer base," said ALICE CEO Justin Effron.

The GoConcierge app offers web-based task-tracking for concierge and related functions including guest services, front desk, shipping and receiving, and housekeeping.

Last month ALICE received $26 million in Series B funding led by Expedia, Inc.

"This is a unique opportunity to bring two passionate companies together with a shared vision of delivering tools of efficiency to the concierge as well as other departments, including housekeeping, engineering, security, and a focus on guest communication," said Adam Isrow, GoConcierge executive vice president.

"I look forward to working together with ALICE to bring world-class solutions and support to our customers."