Expedia says it is offering the industry’s first comprehensive price guarantee offer.
The “Best Price Guarantee” covers air, car, hotel, vacation packages, cruise or destination services or activities.
If a customer finds a lower price elsewhere for the same travel service within 24 hours of booking via Expedia.com, the travel seller will refund the difference and provide a $50 coupon.
Expedia charges a $6 booking fee. So the offer, which is being launched in a new ad campaign, has to be at least $6 below Expedia’s price, including fees and taxes.
Expedia, the No. 1 online travel sellers, is clearly trying to neutralize pricing differences and compete on service.
Report by David Wilkening
