Expedia Inc. is reportedly moving ahead with a planned initial public offering of its Trivago brand.
Reuters reports sources saying the Germany based hotel booking platform will be listed in the US later this year or early in 2017.
It could be valued at up to $1 billion, it said.
Trivago’s founders still own nearly one-third of the company and are seeking to offload their shareholding during the IPO.
Expedia has already invited banks to pitch for business in the IPO, the sources said.
Expedia invested $531 million for a 62% stake in Trivago in 2012 and revenue rose by 38% in the second quarter of 2016 to $200 million, Expedia said.
Expedia also owns online travel brands Orbitz Worldwide, Hotels.com, Hotwire, and homesharing platform HomeAway.
