Expedia, Inc has inked a marketing and technology agreement with Motel 6 parent company G6 Hospitality.
The deal will see loyalty enrolment and dedicated pricing for My6 Members via Expedia-owned sites, along with Expedia’s Members Only Deals at 1,400 Motel 6 and Studio 6 locations across the U.S. and Canada.
It will also roll out a corporate-level Expedia Media Solutions advertising program while the two companies plan to collaborate on other initiatives, such as white labeling Expedia technologies for G6 Hospitality properties.
"This is the first step in a larger strategic relationship between Expedia and G6 Hospitality. We’ll continue to work together by leveraging Expedia’s technology and marketing strengths to optimize our iconic brand, drive results and facilitate property needs," said Lance Miceli, chief marketing officer, G6 Hospitality.
Expedia will also provide G6 Hospitality with market and data-driven insights to support growth and optimize price and value on Expedia booking channels.
"Our focus in recent years has been to offer market-leading services and solutions customized for our partners that positively impact their bottom line, and we’re excited to work alongside G6 Hospitality to drive this further for the brand," said Melissa Maher, senior vice president, global partner group, Expedia.
G6 Hospitality operates and franchises 1,400 economy lodging properties in North America as well as Hotel 6 and Estudio 6 brands in Latin America.
