Expedia Affiliate Network is to provide travel booking functionality and exclusive deals for Tiscali’s travel channel.
The white label deal will see the online travel company provide content to www.tiscali.co.uk/travel.
It is the first time Tiscali has worked with a fully integrated white label travel provider.
Tiscali claims six million unique users a month who will be able to create their own holidays through Expedia.
Sales director Ronnie Creed said: “Tiscali is always looking for best of breed partners to enhance our portal and offer our audience that little bit more. Our travel channel is extremely popular with our users and our advertisers and we believe that the partnership with EAN will generate significant revenue for us.”
EAN business development director Cameron Jones said: “The demographic of the Tiscali user is a great match to the travel market and with over six million unique users per month we are sure that the relationship will be very successful.
“The Tiscali partnership further demonstrates EAN’s diversification and experience in working with companies outside the travel industry and showcases the flexibility of the EAN white labelling solution in tailoring its offering to specific partner’s needs.”
