United Kingdom
United States
Asia Pacific
Expedia-Sofitel deal a ‘milestone’
French chain Sofitel is to become available via Expedia and hotels.com websites.
The company, with almost 200 properties, is the prestige brand of Accor.
A direct connection will be established aimed at reducing the cost of each transaction booked through Expedia.
The deal, covering Europe, the Middle East and Africa, follows already established arrangements between the hotel company and Expedia in North America and Australia.
Expedia partner service group president Paul Brown said: “This relationship reinforces Expedia’s position as the online sales and marketing partner for leading hotel groups worldwide.”
Sofitel managing director Yann Caillere described the partnership as an “important milestone” for the international distribution of its hotels.
Report by Phil Davies
Related News Stories:
Phil Davies
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled