Group adventure travel specialist, Explore, has launched a blog and podcast facility for its customers.
The organisation’s newly launched website, www.exploreblogs.co.uk, features regular ‘posts’ from the Explore office, offering an insider perspective on how the company operates and what an Explore tour is like.
The specialist operator is also using audio and video clips, interviews, images and written comments to help sell its tours.
Paul Goodison, Explore’s e-commerce expert, said: “The new content on this site will help create a more tangible element to adventure travel. The world is an interesting place and we hope this comes across through pictures, stories and interviews with customers, tour leaders and Explore head office staff.”
MD Ashley Toft added: “We think that the ‘talking book’ experience offered via podcasts will particularly appeal – it really brings trips alive.”
By Bev Fearis
