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Explore adds blogs and podcasts to website
Group adventure travel specialist, Explore, has launched a blog and podcast facility for its customers.
The organisation’s newly launched website, www.exploreblogs.co.uk, features regular ‘posts’ from the Explore office, offering an insider perspective on how the company operates and what an Explore tour is like.
The specialist operator is also using audio and video clips, interviews, images and written comments to help sell its tours.
Paul Goodison, Explore’s e-commerce expert, said: “The new content on this site will help create a more tangible element to adventure travel. The world is an interesting place and we hope this comes across through pictures, stories and interviews with customers, tour leaders and Explore head office staff.”
MD Ashley Toft added: “We think that the ‘talking book’ experience offered via podcasts will particularly appeal – it really brings trips alive.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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