Expo2015 Milano – a massive tourism opportunity for Italy

Sunday, 18 Feb, 2014 0

Feeding the Planet, Energy for Life – Biodiversity and Sustainable Diets United against Hunger PLUS 6 million international tourists

This year BIT – the International Tourism Exchange in Milan was partnered by what may prove to be a tangible sign of Italy’s resurgence. The World Expo, in this case Expo2015 is to be held in Milan, and just by the BIT site.

And the organizers say that sustainability is key "Sustainability is a central pillar of this commitment, an overarching, universal value that permeates all aspects of the Expo starting with the theme "Feeding the Planet, Energy for Life", projected into a sustainable future for the planet and all of society."

Speaking at the opening of the three-day International Tourism Exchange, the General Manager of Expo Milan Event Management Division Piero Galli said 20 million visitors were expected, with 6-8 million people coming from abroad – with at least a million from China!

The tourism sector was estimated to benefit from approximately 5 billion euros (6.8 billion U.S. dollars) during the six-month event. Over 500 buyers at the Bit have already declared they would like to schedule special "experience packages" for Expo 2015..

The Expo aims to generate over 20 million visitors – so clearly it is a force to be reckoned with.

But more important is the exhibition’s title: "Feeding the Planet, Energy for Life" basically focusing on one of Italy’s great strengths – food!

As the organizers say, Expo2015 aims to be a journey rather than an event – a learning journey through the 142 (so far – and rising) country and other participants. One particular innovation that may make the journey from country to country more interesting is the fact that countries will no longer be grouped geographically, but by thematic clusters which exploit similarities to make the visitor experience more interesting.

Tour operators around the world can benefit from the event by creating packages and reselling entry tickets.

Valere Tjolle

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