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Eyefortravel conference to focus on Latin America
Eyefortravel’s upcoming Sales and Marketing conference set for 27-28 November at the Hotel Emperador in Buenos Aires will explore a variety of ways to sell to Latin American consumers.
Networking with 100s of top travel industry leaders will be among the highlights of the Sales & Marketing in Travel, Latin America 2006.
Leading travel companies will outline their strategies.
The conference also promises to explore how companies can increase their profitability through correct pricing and identify new distribution partnerships. Other topics will include how to evaluate the latest technology and marketing tools available: what works and what is a waste of money.
Other highlights:
- An overview of online travel marketing in Latin America.
- CRM and branding in a fragmented and diverse marketplace.
- Destination marketing from the point of a hotelier, tourism board and destination portal.
- Intermediaries: is direct selling in Latin America better that way or not?
- The best search marketing methods.
- The future of online sales and marketing in travel for Latin America.
The conference will be in both English and Spanish.
Report by David Wilkening
David
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