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Face-to-face
The Maine-based, 170-agency Travellers Choice announced a new slogan: “A world of experience.”
“There’s a definite market of customers who are tired of communicating through computers or through automated telephone service,” said chief executive Gary Allomes. “They want face-to-face contact and an ongoing relationship with service providers.”
Consumers need to feel they can contact travel professionals for prompt and courteous service, he added.
He said the new slogan will help clearly identify and brand Travellers Choice as a group of independent travel agents who are members of the franchise.
Members receive training and toll-free support, among other advantages.
The price for a first-year membership is $1,450 down payment and $310 a month for 12 months, according to web sites.
Mr Allomes said all agents purchase shares in the company, making them in effect owners.
“This means that each has a vested interest in the company, with a share in the profits and a say in its direction,” he said.
Report by David Wilkening
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