Facebook fan pages have become a great medium for advertisers to win millions of fans for their sites. Local business companies as well as brand names like Starbucks and Coca-Cola have experienced huge success after turning their Facebook fan pages into well-liked sites with plenty of fans.
According to a report by the financial services firm Wedbush, local businesses make up to 17.6% of the fan pages in Facebook, products comprise some 3% and companies make for another 6.3%. Besides, musicians, interests and public figures are also found in the list of fan pages.
Starbucks has some 18.5 million fans and according to Alexandra Wheeler, the Director of Digital Strategy for the company, the main reason behind their huge fan base is the fact that they make it a point to give back the fans some significant value. She also believes that it is pointless if they can’t use such a huge fan following.
Coca-Cola has a fan base of 19.8 million and they made use of Expedition 206, a year long social media campaign in order to keep their Facebook page updated with contents from brand ambassadors. Somewhat similar was done by Oreo who introduced interactive game on their Facebook page and the result was seen in the increase of 7 million fans. This campaign is still in use and it has also been extended to offline events.
Fans keep on going back to the Facebook fan page of a company because of the interest, the engagement and the continuous communication. Local business can adopt these techniques to revamp their Facebook fan pages.
Facebook has some 500 million active users and there are more than 900 million objects like community pages, events and groups that people interact with. Some 30 billion pieces of content in the form of blog posts, web links, notes, news stories and others are shared among users every month. Moreover, 70 translations make the site a global face. All these facts and figures prove that a Facebook fan page is a great medium for companies to reach a wider range of fans globally.
