Fife on show at VisitScotland Expo

FIFE will be attending this year’s VisitScotland Expo for the very first time. Held on Wednesday 13, and Thursday 14, April at the AECC, Aberdeen, the Fife stand will offer a flavour of Fife with a range of produce and activities guaranteed to please all appetites.

VisitScotland Expo offers an excellent opportunity for Fife to showcase its tourist products and services to potential buyers from around the world. While it maybe well known as the home of golf, Fife has a lot more to offer and Expo is its chance to shine in an international spotlight.

A number of Fife’s tourist businesses will make up the Welcome to Fife stand including:-
• Best of Scotland Holidays, based in Markinch, who tailor-make leisure and golf holidays.
• Knockhill Racing Circuit – Scotland’s only FIA motorsport venue
• Keavil House Hotel, who offer luxury in a country house setting just outside Dunfermline
• Fife Coast & Countryside Trust will tempt buyers with Fife’s fantastic scenery and over 100 miles of coastal path
• Blown Away, the award winning land yachting company based in St Andrews
• Morton Golf and Scotland Golf Tours who will create bespoke itineraries
• St Andrews Golf Company with demonstrations of hand-crafting hickory shaft clubs

Fife chefs, including Christopher Trotter, Momentum Food Consultant; Will Docker of Balgove Larder; and Jane Stewart of St Andrews Cheese Co. will be on the stand providing a flavour of Fife as they demonstrate a selection of tasty treats.

Knockhill Racing Circuit, near Dunfermline, is Scotland’s only FIA motorsport venue. It guarantees the ultimate driving experience over a two kilometre demanding circuit. The inaugural appearance of a very classy chassis, the Knockhill McStig, will encourage buyers to the Fife stand to see a Formula First single seater racing car.

Doug Clement will be on the stand to interest buyers in the new Kingsbarns Distillery which is due to open next year. Doug and his team plan to take distilling back to its artisan roots and offer tours of the distillery and its operation within the ancient walls of East Newhall Farm steading on Cambo Estate.

Tourism is a hugely important sector for Fife, contributing over £260 million annually to the economy and supporting almost 12,000 jobs. The Fife Tourism Partnership, launched in March last year, identifies the strategic priorities for tourism in Fife. The Fife Tourism Strategy 2010-2020, recently endorsed by the Environment, Enterprise & Transportation Committee, sets out the plan for Fife to be a first class tourist destination by 2010.