First Choice has admitted it will make a concerted effort to drive more sales through its in-house channels this summer.
Chief executive Peter Long said he wants the group’s own shops, call centres and online to account for 75% of sales. It currently stands at 60%.
“It’s a key focus,” he said.
But Long stressed it was unlikely to go beyond the three-quarter mark as it did not want to starve its third party agents of product.
“We have key relationships with other retailers and they perform well for us,” he said.
Report by Steve Jones
