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Fit, ready, rested with WestinWORKOUT
Thursday, 04 Jan, 2005
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Westin Hotels & Resorts has spent $12 million in fitness centers for 53 of its properties in North America, Mexico and the Caribbean.
Another 40 new fitness centers will debut this year, the company says, primarily in Europe and Asia Pacific.
The WestinWORKOUT Powered by Reebok custom-designed fitness facilities have state-of-the-art equipment treadmills, cycles, elliptical trainers, medicine balls, yoga mats and core boards.
Fitness experts have also developed 20, 40 and 60 minute workouts for Westin guests.
The hotel chain is starting an advertising and marketing campaign focused on its fitness facilities.
Report by David Wilkening
David
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