Travel trade fair FITUR will have a major tech focus for the 2026 event.
FITUR is taking place from 21 to 25 January 2026 at IFEMA Madrid and will reinforce tech innovations as a key backbone for the development of tourism.
It will introduce the Knowledge Hub, located in Hall 12.
It will be manned by key brands in the digital ecosystem, to bring together high-impact content for insights into future travel innovations.
During the professional days – Wednesday 21, Thursday 22 and Friday 23 January – international experts will meet in Hall 12 at hundreds of sessions to exchange experiences and share the best practices.
The Knowledge Hub will be hosting the Travel Technology area, which has grown by more than 35% compared to last year, with more than 100 companies from 20 countries.
In addition, this space will be the setting for FITUR TechY, organised in collaboration with the Spanish Hotel Technology Institute (ITH).
It will feature leading travel tech brands like Amadeus, Travelgate, BeonX, Duetto, Ratehawk and Mirai.
The Knowledge Hub is located in the southeast of the Trade Fair Centre, where there will be a direct entrance to FITUR.
The 46th edition of FITUR will occupy a total of 9 Halls.
Hall 3 will be occupied by the Americas; while Hall 4 will be hosting Europe and FITUR Cruises.
Halls 5, 7 and 9, will Spain together with FITUR LGTB+ in Hall 9.
