Five Star Alliance launched what it called a new online luxury hotel booking Web site.
The company says most travel sites provide undifferentiated listing, search and marketing capabilities. That means luxury hotels are lumped in with discounted 3-star facilities, the company says.
“Travelers want to be able to make informed choices and luxury hotels want greater control over their brand and business,” said Five Star Alliance CEO Eric Koefoot.
“Five Star Alliance is the first site to answer both the needs of consumers and hoteliers with a unique combination of depth, insight and quality,” he added.
He said FiveStarAlliance.com provides unique details on luxury hotels such as suite recommendations to more exactly match a traveler’s preferences.
Travelers can search more than 1,000 luxury hotels by destination or name, or conduct customized searches.
Report by David Wilkening
