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Flight Centre unveils new-look shops in the UK
Flight Centre UK launched its first ‘shop of the future’ in Clapham Common as part of an upgrade of its global shop network.
The new concept, which was launched in Australia earlier this year, will serve as the blueprint for the company’s next generation shops.
New features include:
– An in-store LCD screen with rotating destinational imagery
– In-store customer terminals for client research
– A ‘Captain’s Top Deals Display’ featuring current advertising campaigns and specials
– Low consultant desks for more relaxed client interaction and easier viewing of product and destination images on screen
– Dedicated client areas
The Chichester store will also open with the new look this week.
Flight Centre’s managing director, Chris Galanty: “As part of our multi-channel strategy we felt it was time to really focus on and enhance the holiday shopping experience for our customers.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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