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Flight Centre unveils ‘Shop of the Future’
Flight Centre has unveiled a newly-designed ‘Shop of the Future’ providing a blueprint for the company’s next generation shops.
Key features of the state of the art store located in Melbourne’s Endeavour Hills Shopping Centre include:
* LCD screen with rotating destination imagery
* terminals for client DIY research
* ‘On-sale Now’ panel featuring current advertising campaigns and specials
* swivelling consultant terminals that allow clients to view product and destination images
* improved world maps with feature destinations in brochure format below
* dedicated client areas
* comprehensive travel library with magazines, essential information and direct access to brochures
Flight Centre Australian executive general manager Sue Garrett said: “We felt the time was right to really focus on and enhance the holiday shopping experience for our customers.
“The new shops will be both interactive and dynamic for customers and will highlight the full range of travel products the company’s expert consultants offer and importantly, we have placed great emphasis on creating a welcoming atmosphere that will give customers a feeling that their holidays have begun from the moment they walk through the door.”
Garrett said Flight Centre will continue to invest in its multi channel sales network, with an upgrade of its global shop network and an enhanced internet offering in the pipeline.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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