Florida remains confident it will reach its goal of 120 million visitors this year, despite being slammed by Hurricane Irma.
To support that, the tourism agency has kicked off the next phase of a $5 million post-storm marketing campaign with ads aimed at key source markets.
To get the message across that the Sunshine State is fully ready for business, the ad campaign will show photos of key Florida tourist destinations taken post-storm.
Broadcast, print and digital billboard ads will appear in Atlanta, Boston, Chicago, Dallas, New York, Philadelphia and Washington, D.C.
"We are doubling down on our efforts to show visitors across the world that Florida is open for business," said Ken Lawson, CEO of Visit Florida.
Lawson is still bullish that the state will reach its pre-storm target of 120 million arrivals.
"I’m driving hard to hit that 120 million. You can’t back off. That’s why we’re again being aggressive, sending a message, using social media, using traditional media that we’re open," Lawson said.
"This phase will transition directly into our winter campaign and take full advantage of those making travel decisions for the late fall and winter seasons. We are continuing to allow visitors to see for themselves that Florida is still the number one global destination as we work towards our goal of 120 million visitors this year."
