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Flybe collapse confusion
An analysis of UK Google search trends over the past seven days, by holiday taxi service Taxi2Airport, highlights the level of confusion over the Flybe collapse.
Mentions of ‘Flybe’ on Google increased from nine mentions on March 1 to 2,854 mentions on March 5 – an increase of 31,611%
On Wednesday, when reports began to emerge about the airline’s failure, over 500,000 Google searches were made for Flybe.
The questions ‘is Flybe ATOL protected’ and ‘what happens if Flybe collapse’ have both individually increased by 3,900%
Searches for ‘will I get my money back if Flybe goes bust?’ have risen by 4,950% within the past week
‘ATOL’ has increased by 4,800% worldwide, and ‘ATOL protected meaning’ by 200% in the UK
There are currently over 63,500 posts on Instagram with the hashtag Flybe, as a result of thousands choosing to break the news through social media
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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