Flybe is to launch flights between Birmingham and Knock in the west of Ireland next month.
The service will operate four days a week from October 27.
Airline head of PR Niall Duffy said: Given that we are already the biggest airline at Birmingham Airport, when we learnt of the opportunity to offer the route it was an obvious and natural extension to our network. We look forward to welcoming thousands of new passengers onto the service."
William Pearson, aviation development director for Birmingham Airport, added: "As the Midlands is home to many thousands of Irish descendants, we’re sure that this news from Flybe will be welcomed by those wanting to visit friends and relatives and do business both in the Midlands and West and North West of Ireland.
"The service will also help promote tourism and business in both regions and encourage further connections via Birmingham Airport to many other destinations."
