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Food, marketing and yield for tourism masterclass
Big questions for next spring masterclass will include: all-inclusives and cruises, voluntourism and human rights
Four key subjects:
- Sustainable Tourism Marketing
- Sustainable Tourism Yield
- Sustainable Tourism – Food and Drink
- Tourism and Emissions
And 9 questions (so far!):
- All-inclusives and cruises – can they possibly be sustainable?
- Where is there funding for sustainable tourism?
- Tourism and Human Rights why is it a powerful issue?
- Can tourism be a valid sustainable development mechanism?
- Voluntourism – who does it work for?
- What is the marketing vocabulary of sustainable tourism?
- Sustainable tourism certifications and awards – do they work?
- Resort reps and guides – in a sustainable world where should they be domiciled?
Last year"s spring masterclass was thought to be the "best ever".
Speakers included Mark Watson of Tourism Concern, Professor Stefan Gossling, John Firrell and Benedetta Cassinelli i of CHA and Gopinath Parayil – founder and CEO of The Blue Yonde , Catherine Gazzoli CEO of Slow Food UK and Jeremy Smith of the Big Picture.
The next full day intensive sustainable tourism masterclass is scheduled for 8 March in central London cost £500 per person including all meals.
Masterclasses are restricted to a maximum participation of 25 attendees. Early booking discount of 50% is currently available.
Sustainable Tourism Report Suite 2012 – supporters are: ABTA – The Travel Association, ITB Berlin, Discover Ltd., Club Med, Innovation Norway, Thomas Cook Ltd., FourBGB, Cape Town Tourism, Bord Failte, Royal Caribbean Cruise Lines, Green Tourism Business Scheme, MCI Business School Innsbruck
Keep up with the latest sustainable tourism info, special offers HERE
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