United Kingdom
United States
Asia Pacific
For Sale sign goes up on two leading brands
Holidaybreak is believed to be looking to sell off Superbreak and Explore in order to focus on its profitable education division, which includes PGL, the market leader in outdoor activity holidays for school children.
It is understood to have appointed accountants KPMG to find buyers for several of its businesses, including the short breaks specialist and adventure travel operator, according to the Sunday Times.
Holidaybreak also owns camping brands Eurocamp and Keycamp but these are not believed to be part of the sell-off, said the report.
The operator made a pre-tax loss of £19.3m during the first half of this year, £1.5m more than in 2010. Sales in it Hotel Breaks Division were down 9%.
Superbreak’s sales were affected by the loss of UK airport hotel contracts with large retail travel agents, though this was described by the company as ‘low margin business’. Excluding these contracts, sales were down 6% year on year.
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel