The former head of global advertising for Airbnb is to join Celebrity Cruises as chief marketing officer this month.
Peter Giorgi will be taking the new position on April 15, reporting to president and CEO Lisa Lutoff-Perlo.
"We are looking forward to [Giorgi] bringing his many years of creativity, brand strategy, disruptive and bold marketing, and success with other well-known consumer brands," said Lutoff-Perlo.
"His experience and approach is perfectly aligned with the direction we are setting for Celebrity."
The cruise line said he will oversee its new ‘Modern Luxury Lives Here’ brand campaign, as well as global marketing platforms, brand strategy and development, digital marketing, social media, research, loyalty, direct marketing and advertising.
Giorgi also previously worked for eight years at advertising agency Crispin Porter + Bogusky, working with brands including Volkswagen, Jose Cuervo and vitaminwater.
