Kuoni parent DER Touristik has appointed former Norwegian Cruise Line’s EMEA managing director Christian Boell.
Starting in November, Boell will be responsible for developing a group-wide cruise strategy for DER Touristik, focusing on sales and marketing.
Cruise activities will, however, remain a part of the different group units and tour operator brands at a local level.
DER Touristik CEO Sören Hartmann said: "DER Touristik is already one of the largest European sales agents for cruises. In future, we want to expand this activity in a targeted manner."
Boell, who is 51, joined became NCL Europe MD in 2015 and left earlier this year following a restructure.
He has also held managerial positions at Aida Cruises and Nicko Cruises.
