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Former Super Bowl chief named president of QuintEvents International
Leading US travel and event experience company QuintEvents has named San Francisco Super Bowl 50 CEO Keith Bruce as president of its newly formed division QuintEvents International.
Bruce was responsible for marketing and operations of Super Bowl 50 in the Bay Area last year.
He also spent eight years as president of SportsMark Management Group, a global sports event marketing and hospitality management company, and most recently was a consultant for the North American Soccer League.
At QuintEvents International Bruce oversees the Formula One Experiences organization which packages experiences for all 20 F1 events around the globe.
He will also lead all sales and marketing functions for all QuintEvents International products.
"Keith brings 25 years of global sports and event experience to our organization. He understands our business and his expertise working with the largest sporting events in the world, like the Olympics, the Super Bowl and FIFA World Cup, makes him uniquely qualified to lead QuintEvents International," said Brian Learst, CEO and founder of QuintEvents.
The new Formula One Experiences program was launched in May at Circuit de Barcelona-Catalunya in Spain and provides fans and corporate clients with inclusive travel, hospitality and ticket packages on race weekends throughout the F1 season.
"The Formula 1 partnership is a powerful platform for the launch of QuintEvents International. Our array of major event partnerships is unequalled, so this is an opportunity to effectively market the entire portfolio globally," said Bruce.
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