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Four-Diamond award leads to other gifts

Monday, 28 March 20113 min read

Central Florida’s only Four-Diamond oceanfront resort has come up with an unusual way to promote itself: a random selection of guests each day in April will receive a gift.

The Shores Resort & Spa in Daytona Beach Shores says it was the only oceanfront resort to receive the AAA Four-Diamond rating, which it received three “best of” — for its spa, best weekend getaway and best local resort.

Guests will receive surprise gifts daily, which could include an upgrade to a suite, spa service, beverages or other gifts.

The hotel is on a peaceful stretch of Atlantic shoreline, just south of Daytona Beach, where motorists can drive on some of the hard-packed sand.

By David Wilkening